Adunique

We accompany Sonepar as consultants and creators for on-brand and customer-centric B2B solutions.

Our assignment as a main external consultant for Sonepar Deutschland – one of the largest electrical wholesalers in Germany – consists of merging their online store and corporate website conceptually, visually and in line with the brand, as well as developing new design and UX solutions that enable fast and easy orders for craftsmen on the construction site.

Adaptations adhering to identity and harmony.

We inspect, revise and harmonize individual components, whole pages and universal design rules of the online shop and the corporate website in order to convey a consistent appearance for all touchpoints with the B2B customers and to accelerate development speed through a defined framework and clear specifications.

A fully customizable daily companion.

The "mySonepar" app for iOS and Android serves as an individual and dynamic hub for upcoming events, news, offers, warehouses and contact persons. It features a highly personalized experience by using specially developed algorithms and AI sorting and filtering various information from the Sonepar cosmos based on the craftsmen’s user behavior and preferation.

Adunique guided Sonepar through the entire process from the creation of conceptual prototypes, iterative refinements and design proposals, to the final launch of the hybrid app in the iOS AppStore and Google Play Store. The hybrid framework approach allowed us to utilize one unified codebase to maintain apps for both platforms.

In-depth specifications and component templates.

All conceived and designed solutions, modules and features are being laid in a modular component library to ensure quick changes and consistency.

These components are provided to developers via a development template, which is set as the point of truth for brand compliance, featuring clear instructions, interactions and edge cases.

Customer centric B2B wholesale experiences that convert.